@Sachi_R
I know I am not answering directly, but just my thoughts based on spending non stop for last 20 plus years in forums and writing . Also quite recently being not able to influence anyone around my family or friends to listen to CM is also weighing me to write this post
What Sanjay is doing a right thing , he is putting a secure wall in first place . All that he is doing putting his content , very likely his chosen close accompanist who donot very likely question his commercial dealings . He has a big IT team that works on all the Business process and monetization part(He has the history of creating a portal and pulling the plug with zero notice) . Surely all artists have to do exactly what Sanjay has done , considering most of them are going to find a struggle post pandemic in general as arts and cinemas are having the same fate .
On What you stated Sachi in post #1
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If a portal tries to go on the areas that you state , it only becomes a jar fall of bees in a glass beaker. Not even one will come out of the beaker , if the top tries to jump out the one preceding that will pull down exactly at that point. In short this is a disaster to drive away adoption of musical attention.
Sanjay as a musician will have great commercial success in his venture but he cannot assure the art is living far beyond with more patronage. All said what we need is a real revitalization of sabha which are like temples and concert is like hymns inside the temple. Some thoughts on that
1. Absolutely No content online at all .If people want to come and hear music let them come to sabha or temple . Period. Manual interaction and slowly liking disliking ragas talas or artists is a slow evolving process. IF on line takes up we will soon have after 30 mins a 2 mins advertisement which says Please donot go away after the break , we are going to hear another krithi Kurai Onrum Illai at the other side of the break.
2. Now the difficulty is how to pull more patrons .I like to take few keywords that Shankarank stated before in some thread that cultural alignment only leads to musical pull and that usually becomes a prerequisite with few edge cases where the cultural alignment is not needed . For many many years i thought it was not necessary , but now i realize that is a prerequisite with my next generation at home . Quite frankly in the last 5 years i am seeing only new customer(rasikas) acquisition is the most important thing .I am having my kid and almost all kids in her school showing near zero interest in anything that has a bit of little ancient Indian flavor , be it music or dance or literature( literature is worst to inculcate). I think if we subscribe Disney Junior Channel
in TV at your home ,your life towards nextgen propagation ends right there(just in gest , but that is the truth)
I am putting few points here as may be action items
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#1A# Find ways to monetize money like community of college friends and school friends where only say 100 have interest in say Carnatic music in a strength of 10,000. Or each of us have with our bulk of our relatives in NorthAmerica , let us pool money sufficiently. With that money collection start an endowment .
#1B# With 1A let say 5 get elected as leads and those should become the future Nadopasana Sreenivasan or Safe Ramabadran or Pozhichalur Krishnamurthy . Having a hall like say academy or ragasudha and then having a sabha like MusicAcademy or naadainbam is much easier .But when we donot own hall but if we have to conduct sabhas like what Ramabadran or Sreenivasan did just for love of CM , needs an entire different mindset. If there is few future Nalli Kuppuswamy Chettiar who has perennially supported, we are indeed lucky. This work is what we have to share and do.
#1C# Do all promotions by putting small clips about musicians . Internet branding , promotions and all your marketing wisdom add it . But absolutely no live musical content anywhere in internet that too for free
#1D# Once when 1B is done , select schools and colleges and be a SPIC Macay like thing . Possibly spread the news and get CM out of core bastions away from few Mylapore and T Nagar and keep a tab on geographies and spread , just putting some of them that i have gone
Hall in Tambaram East that saraswati vaggeyakkara conducts
Bhavans School in Kilpauk
School in Thiruvanmiyur that Carnatica conducts dec festival that i forgot the name now
AshokNagar Mahodaya Hall
Pick a sat and sunday every quarter atleast once and hold concerts together and propagate to everyone chennai is spreading with more CM everywhere, participate and hear so that the trickle is laid out with more diverse new faces all at the same time.
#1E#. I just picked 4 places in madras in different directions, where we can just rent a hall . The key is branding has to happen in one name .Slowly this has to be an AMUL like brand . CM suffers from organizers lacking brand value which appear undiscoverable for new gen rasikas. Music Academy and their mouth piece The Hindu do that , they are lucky . I have seen somewhat NGS and Krishna Gana Sabha doing that ,now all of them are almost not registered in any of the minds of any new fresh blood entrants . They also have slided a bit , few folks like Mudhra do it with limited success. Lack of unified branding like AMUL is killling CM.Most of them think CM is like an old age home (I am not talking about young practioners who maximize as Abhishek Raghuram/Amrutha Venkatesh or a minimal sarali varisai mayamalavagowlai dropout. I am talking 98 percent of them who are like me who know for sure that they cannot sing or play even sa pa sa. ).
#1F# Education ,Artist Jam, New kind of Podcast, Talkshows and tit bits are all left to Crama , Sachi_R and Srinathk in rasikas.org or the latest newspaper or sruthi magazine . Content Content Content with no diversion is the key . The thought has to be on these lines Oh pantuvarali submain will there be a todi or bhairavi main , is there a chance to hear hamsanandi RTP this is what musicians should think and future rasikas condition. If we go with all these miscellaneous artist jam etc then you are competing with BollyWood or Kollywood , you get absolutely nothing all future rasikas will dump totally and stick permenantly to NetFlix.
The day when you stop uploading music (that too free)in internet , i see we as a nice CM community can stop the onslaught of attention deficit future rasikas who have near zero crave for classical music. The effect of globalization and the generation of brain drain of atleast my gen towards North America has created snowball effect.